NEWCreate tests with natural language — in-app or from Claude Code
Full platform free. Pro at $299/mo.

Stop running 3 tests
per year.

Start shipping 3 per month.

The A/B testing tool that solves the real problem: getting tests out the door and proving they matter to leadership. Describe a test in plain English and launch it in seconds.

Free forever. No credit card required.

Your testing program has a credibility problem

It's not a tools problem. It's a process and communication problem.

Velocity Crisis

You run 2–3 tests per year instead of per month. Not because you don’t understand testing — because you lack the process to maintain cadence.

📊

Executive Disconnect

Leadership sees p-values and conversion rates. They want business impact. You can’t communicate how testing drives revenue or retention.

🔧

Wrong Solution

Existing tools solve technical problems (running tests) but ignore organizational ones: testing rhythm, backlog priority, executive communication.

Testing infrastructure is free.
Process and communication cost money.

Because the hard part isn't running tests. It's shipping them consistently and proving they matter.

Impact View: Show execs what they care about

Automatically group tests by business goals. Calculate real impact on revenue, retention, and activation. Present results in the language leadership speaks: dollars, not p-values.

  • Tests organized by strategic goals, not arbitrary lists
  • Projected annual revenue impact auto-calculated
  • Win rate and program-level ROI at a glance
  • Justifies your testing program and your budget
$48K
Annual Impact
12
Tests
67%
Win Rate
Increase Signups+$24K
Reduce Churn+$24K
Pricing Page CTA
Conversion
easy
Use
Homepage Hero Message
Engagement
medium
Use
Onboarding Step Reduction
Activation
easy
Use

Templates: Ship tests in minutes, not days

Pre-built test types for the experiments that matter most. Each includes a hypothesis, suggested variants, and the right metrics. Customize and launch.

  • Pricing pages, CTAs, onboarding flows, and more
  • Hypotheses and variants pre-written by testing experts
  • Traffic requirements and difficulty ratings included
  • Create custom templates for your team (Team plan)
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Calendar: Force a testing cadence

Pre-schedule test slots. Assign experiments from your backlog. Tests auto-start when the slot begins so nothing slips through the cracks.

  • Weekly or bi-weekly test slots (you choose the rhythm)
  • Drag from backlog to calendar — no more planning paralysis
  • Auto-start on slot date via scheduled cron
  • See projected annual velocity at a glance

Visual Editor: Build variants without code

Load your live site, click on any element, and make changes. Swap headlines, change button colors, hide sections. No developer required.

  • Point-and-click element selection on your live site
  • Change text, colors, visibility, and layout
  • Preview mode to see changes before launching
  • Anti-flicker technology prevents layout jumps
yoursite.com
Selected

Backlog: Know what to test next

Capture every test idea. Auto-rank by expected impact, effort, and strategic alignment. Stop debating priorities. Start shipping.

  • Prioritization score based on impact vs. effort
  • Traffic requirement estimates (no more under-powered tests)
  • Goal tags for strategic alignment
  • Available on every plan, including Free
#1
Social proof on pricing
32
#2
Simplified onboarding
28
#3
Email subject line test
22
New Feature

Describe a test. Launch it in seconds.

Create fully configured experiments from natural language — complete with hypotheses, variants, traffic splits, and SDK code. Two ways to do it.

Describe with AI

Click “Describe with AI” in the dashboard and type what you want to test. CADENCE generates the experiment name, hypothesis, variants, and traffic split. Review, tweak if needed, and create — all without leaving the browser.

Describe your test
“Test a shorter headline on the pricing page hero, goal is trial signups”
Cancel
Generate

Claude Code Slash Command

Run /create-experiment in Claude Code and describe what you want to test. It detects your project, builds the config, creates the experiment via API, and outputs the SDK integration code — ready to paste into your codebase.

$ claude
> /create-experiment
Describe the experiment you want to create:
> test green vs blue CTA on pricing page
Experiment “Pricing CTA Button Color” created as draft
Dashboard: cdn.softpath.co/dashboard/.../experiments/abc
  • Auto-generated hypotheses and variant descriptions
  • Traffic splits and SDK snippets included
  • Works with your existing workspace goals
  • Review before creating — nothing happens without your approval

Everything you need to start. Upgrade when you scale.

Get the full testing platform free. Pro unlocks team collaboration, custom templates, and higher limits.

Feature
Free
Pro — $299/mo
A/B testing & SDK
Event tracking & results
Statistical significance
Impact View (exec reporting)
Calendar scheduling
Visual editor
Test templates
Test idea backlog
Goal tracking
AI test creation
GA4 & Segment analytics
Concurrent tests
5
15
History
90 days
1 year
Team collaboration
Custom templates

Start shipping tests this week.

Set up your first experiment in minutes. Free forever, no credit card required.