Features

A lightweight JavaScript SDK that runs A/B tests on any website. One script tag, deterministic assignment, zero flicker.

Capture, score, and prioritize test ideas by impact, effort, and strategic value. Turn scattered ideas into a ranked pipeline.

Pre-built experiment templates with best practices baked in. Start with a proven playbook instead of a blank page.

Schedule and coordinate A/B tests across teams. Avoid conflicts, plan velocity, and keep your testing roadmap on track.

Point-and-click A/B test creation that works on any website. No code changes, no deploy cycles, no developer bottleneck.

Impact View translates A/B test results into business outcomes and revenue impact that executives actually understand.