Point-and-Click A/B Test Creation

The CADENCE Visual Editor lets anyone on your team create A/B tests without writing code. Click an element, make your change, and launch. Your first test can be live in under 60 seconds.

The Problem

Traditional A/B testing requires developer involvement at every step. Want to test a headline? File a ticket, wait for the sprint, get a code review, deploy to staging, then production. A test that should take 10 minutes takes 10 days. Marketing and product teams end up dependent on engineering bandwidth, which means fewer tests run and ideas sit untested for weeks. Meanwhile, your competitors are iterating daily.

How CADENCE Solves It

The Visual Editor removes the developer bottleneck entirely:

Point-and-click editing lets you select any element on your live page and modify it directly. Change headlines, button text, colors, images, or page layout without touching a line of code.

Reverse proxy architecture loads your actual website inside the editor iframe same-origin. This means full DOM access with no browser security restrictions, no Chrome extension required, and no CORS headaches.

Edit and Preview modes let you toggle between making changes and seeing how the variant behaves. In Edit mode, clicks select elements for modification. In Preview mode, the page works normally with your mutations applied so you can verify interactions.

Four mutation types give you flexibility: CSS changes for styling, HTML replacement for content, element hiding for removal tests, and element reordering for layout experiments. All mutations are applied via the SDK with zero flicker.

Key Benefits

Test ideas in minutes, not sprints -- go from hypothesis to live test without waiting on developers
Empower your whole team -- marketers, designers, and PMs can create and launch tests independently
Works on any website -- the reverse proxy approach means it works regardless of your tech stack
Zero-flicker rendering -- variants load instantly via requestAnimationFrame so visitors never see the original flash

Get Started

Stop waiting for developer cycles to test your ideas. Install the CADENCE SDK, open the Visual Editor, and create your first test in 60 seconds.